INNOVATION AND PROMOTION OF ADRIATIC CULTURAL HERITAGE AS A TOURISM INDUSTRY DRIVER
TOURISM INDUSTRY IN THE PROGRAMME AREA IS A VITAL SOURCE OF INCOME, BUT TOO HEAVILY RELIES ON TOURISM DEDICATED TO LEISURE ACTIVITIES IN SUMMER MONTHS. INNOCULTOUR TACKLES THE COMMON CHALLENGE OF REDUCING TOURISM SEASONALITY AND DIVERSIFYING LOCAL ECONOMIES BY SUPPORTING A HIGHER QUALITY, SUSTAINABLE CULTURAL TOURISM. THE OVERALL OBJECTIVE OF THE PROJECT IS TO CONTRIBUTE TO A MORE BALANCED TERRITORIAL DEVELOPMENT BY USING LESS KNOWN CULTURAL HERITAGE SITES AS A LEVERAGE. BY ACTIVELY INVOLVING CREATIVE INDUSTRIES, LOCAL POPULATION AND MAJOR STAKEHOLDERS DEDICATED TO THE PRESERVATION OF NATURAL AND CULTURAL HERITAGE AND ITS PROMOTION, INNOCULTOUR WILL IMPLEMENT A PROMOTION AND MARKETING CAMPAIGN AIMED AT YOUNG PEOPLE INTERESTED IN EXPERIENCING CULTURAL HERITAGE SITES WITH HIDDEN POTENTIAL. THE PROJECT'S APPROACH IS TO OPERATE A SELECTION OF THE BEST EXAMPLES OF SUCCESSFUL PROMOTION OF CULTURAL HERITAGE SITES, AND THE SURROUNDING NATURAL HERITAGE, WITH A SMART AND INNOVATIVE USE OF ITC/IT
Implementation indicators
Actors involved in actions aimed at promoting natural and cultural heritage (including typical products, joint branding and tourism)
- Target
- 12 num
- Achieved
- 28 num
Natural and cultural heritage destinations with improved accessibilities (e.g.: to disabled tourists, virtual tourists etc.) in place
- Target
- 8 num
- Achieved
- 8 num
Cultural and natural heritage (tangible and intangible) promoted
- Target
- 8 num
- Achieved
- 8 num
Numero di progetti di cooperazione finanziati
- Target
- 1 num
- Achieved
- 1 num
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| Given name | Amount |
|---|---|
| European Union | 778755.55 |
| Revolving Fund | 91926.00 |
| Another public source | 45501.45 |
| Year | Amount | Cumulative amount | Percentage on public financing |
|---|---|---|---|
| 2018 | 318910.94 | 318910.94 | 34 |
| 2019 | 585091.01 | 904001.95 | 98 |
State of progress
Type
Theme
Territory
Entities
Programming area
- Programme
- PROGRAMMA FESR INTERREG ITALIA-CROAZIA
- European Regional Development Fund (ERDF)
- 2014-2020 EU Structural Funds
- Cohesion funds
- € 870,681.55
- Payments on cohesion funds
- € 860,306.65
- Axis
- ENVIRONMENT AND CULTURAL HERITAGE
- Specific objective
- Make natural and cultural heritage a leverage for sustainable and more balanced territorial development