SUMMARY OF THE PROJECT
Empowering ADRION tourism sector innovation is the way to safeguard the continuation of socio-economic growth of the area, tourism representing one of the most important industries in the area with four countries (Italy, Greece, Croatia, Slovenia) included in the world top 40 in 2015 (ref. Travel & Tourism Competitiveness Index - TTCI). Tourism in the area has to cope with changes in demand and tourist behavior, new emerging markets and socio-economic crises. The project aims at improving the innovation capability of ADRION tourism sector, relying heavily on innovative products, processes and services that can supplement natural and cultural offerings. The project will network the transnational ADRION quadruple helix tourism community into an Adriatic Ionian Tourism Technology Platform with active involvement throughout the project. A Tourism Innovation Observatory will provide a platform for modeling ADRION innovative tourism, equipped with a Tourism Innovation Decision Support System providing the ability to evaluate the impact of potential interventions on the competitiveness and sustainability of tourism destinations, structures and services. Based on a wide consensus built in the area among quadruple helix stakeholders a Strategic Agenda on Innovation in
