SUMMARY OF THE PROJECT
¿DUE MARI¿ IS ADRESSING MAIN ADRIATIC ¿ IONIAN CHALLENGE -CONCERNING SUSTAINABLE TOURISTIC DEVELOPMENT VIA SMART TECHNOLOGIES. IT IS FOCUSED ON DEVELOPING A JOINT VALORISATION OF A UNIQUE CULTURAL AND NATURAL ASSETS OF ALL 3 REGIONS (MONTENEGRO, ALBANIA, SOUTHERN ADRIATIC ITALY). SUSTAINABLE TOURISM HAS THE POTENTIAL TO BECOME THE MAIN DRIVER OF CHANGE THROUGH THE USE OF INNOVATIVE INTERACTIVE VIRTUAL TOUR PLATFORM, COUNTERBALANCE THE SEASONAL AND MASS TOURISTIC APPROACH, INCREASE THE DEMAND AND OFFER OF CURRENT/FUTURE TOURISTIC SOLUTIONS. THE PROJECT JOINTLY TACKLES SOCIO-ECONOMIC AND TERRITORIAL DEVELOPMENT COHESION, AS WELL CONTRIBUTES TO EUSAIR AND EUROPE 2020 STRATEGY AND EU TOURISM POLICY FRAMEWORK. BETTER CONNECTED REGIONS THROUGH THE CREATION OF NEW TOURISTIC ROUTES, ENHANCEMENT OF LOCAL DEVELOPMENT, AND PROMOTION OF LOCAL PRODUCTS AND SERVICES, IS THE FIRST OVERALL OBJECTIVE. DUE MARI WILL REDEFINE THE PROMOTION OF TOURISM AND SUSTAINABLE DEVELOPMENT AND DIRECTLY IMPROVE TH
